Castillo de Canena 2018

First Day of Harvest 2018 er her:

Utgave nr.13. 

Design forfatteren:

Juan Eslava Gelán

Type oliven: Picual 0,5 liter

Kvalitet: Ekstra jomfruolje

Høstet: 23 oktober 2018 mekanisk med

vibrering av trærne og duk under for

oppsamling

Produksjon: Produsert maks 4 timer etter at oliven har forlatt treet. Sentrifugert med Pieralisi Genius lll.

Temperatur: Maks 21 grader celsius

Farge: Intense grønn

Syreinnhold: 0,13%

Oppbevares: Kjølig og mørkt på en plass med samme temperatur. Et kjøkkenskap i god avstand fra varmekilde er fint.

Biodynamisk landbruk er et skritt fremover fra organisk dyrking. Denne metoden er basert på harmonisering mellom de forskjellige kreftene som styrer naturen: årstider, atmosfæriske fenomener, månens sykluser og stillingen av konstellasjonene i kosmos. 

Biodynamisk dyrking søker en omfattende balanse mellom jord, trær, dyr og mennesker.

Type oliven: Picual 0,5 liter

Kvalitet: Ekstra jomfruolje

Høstet: November 2018 mekanisk med

vibrering av trærne og duk under for

oppsamling

Produksjon: Produsert maks 4 timer etter at oliven har forlatt treet. Sentrifugert med Pieralisi Genius lll.

Temperatur: Maks 20 grader celsius

Farge: Intense grønn

Syreinnhold: 0,14%

Oppbevares: Kjølig og mørkt på en plass med samme temperatur. Et kjøkkenskap i god avstand fra varmekilde er fint.

Pressemelding fra Castillo de Canena,her

Tidligere utgaver av First Day Harvest

Hjemmesiden: Castillo de Canena

Juan Eslava Galán, har designet den 13 utgaven av First Day of Harvest 2018 fra Castillo de Canena

Manuel Mateo Perèz: Foto og tekst fra El Mondo 14 desember 2018. Fra venstre, Paco Vãńo, Juan Eslava Galán, Rosa Vãńo

In Jaén, the first day of the olive harvest has always been a reason for celebration. It has been here and historically in the Mediterranean world of the olive tree. This is what the writer Juan Eslava Galán remembers on the label that adorns the bottles of extra virgin olive oil Castillo de Canena.....les mer, engelsk versjon!

https://www.elmundo.es/andalucia/2018/12/14/5c13754a21efa0f6358b46e7.html

Castillo de Canena i Forbes Spania

Francisco Vañó, generaldirektør for Castillo de Canena.
Forbes Spain, 19.06 2018
How Francisco Vañó did it, general director of Castillo de Canena.

Francisco Vañó, general director of Castillo de Canena, there are numerous factors that affect the final quality of extra virgin olive oil. 
The agronomic part is basic. 
The exhaustive monitoring of the olive trees of the different payments from the flowering, also. 
And the correct execution of agricultural work, the implementation of precision agriculture to obtain as much information as possible, the exact determination of the moment of the beginning of the harvest, the perfect coordination of the equipment at harvest time, the maximum technification and the constant innovation in industrial grinding processes, an irreproachable cellar storage system ... 
In short, scrupulously controlling all the links of the value chain is vital to obtain an excellent product. They control all of them and that is why theirs is one of the most recognized and internationally appreciated brands in the sector. 
"There are also determining factors such as the optimal soil structure for the development of the olive grove, orography, altitude or geographical location. Fortunately, the region of La Loma, in the heart of Jaén, where our field is located, has been, for more than 2,000 years, the cradle of the olive grove and the best extra virgin olive oils ". 
Excellence, the products made in the bucolic Castillo de Canena, recognized with multiple awards, including Mario Solinas (COI) for its EVOO Picual Family Reserve, something like lifting the Champions League of oil. 
"The International Olive Oil Council, as is well known, is a supranational body created in 1956 under the auspices of the UN that harmonizes and arranges, among other functions, the national laws on olive oil from all member states. In this sense, the Mario Solinas prize, organized annually by the IOC, is of course an official recognition that is very important for us. He enjoys great international prestige and his jury is very rigorous in the selection of the awarded oils ".

The first day
Francisco Vañó wanted to be a journalist but ended up working for almost two decades in the banking sector. It was in 2003 when he decided to make a radical change to his professional record and, together with his sister, devote himself to the production of oil. 
"I remember perfectly my first day as CEO of Castillo de Canena. It was on June 9 of that year. My sister Rosa and I started the day in Madrid with a couple of meetings and mid-morning we left for Jaén because we had a working lunch. 
"It was not, however, a blind adventure: his family has been engaged in the production of oil since 1780, being them the ninth generation. Most likely in those more than two hundred years of legacy and tradition is the secret of its success, of how in just three decades, Castillo de Canena has positioned itself at the top of its guild's pyramid. 
"In the first place we had the fortune of, in 2003, being practically pioneers in the creation of a new category within the olive oils: the Premium or High Range AOVEs," reveals Francisco Vañó. 
"To this we must add that since our beginnings we have not stopped innovating in the agronomic, industrial and product areas, constantly investing resources, strengthening equipment and carrying out commercial work, focused eminently on foreign markets, very intense and vast. We have had perseverance, will, imagination, ability to differentiate ourselves from our competitors and gather a group of excellent professionals at our side very motivated and with clearly defined objectives ".

Exporting vocation
In Castillo Canena they make three different oils: Picual Family Reserve, Arbequino and Royal. Every year they produce a very similar amount of the first two varieties, their authentic core-business. In the case of the Royal, on the contrary, its harvest is much more limited. 
"We only have a small payment of 16 hectares, so our production of this EVOO is very low, between 6,000 and 7,000 liters per year. Fortunately, in the next campaign will enter into production a new olive plantation of the Royal variety that we did three years ago, so we hope to slightly increase this figure. 
"With an annual turnover approaching 3 million euros, approximately 70% of our turnover is allocated to the 52 external markets where we are present. 
"Since our genesis, Castillo de Canena was born with a clear exporting vocation," says its CEO. 
"Currently, our main country by turnover is the United Kingdom, followed by the US and Japan." 
For Francisco Vañó the success in a certain international market is very based on the relationship of partnership that they are able to establish with the local importer. 
"The attitude of our local partner, their faith in the product, in the project, their link with Castillo de Canena, is fundamental to build a brand together in an external market". 
Living a more than remarkable present, in Castillon de Canena they have very clear corporate objectives for their future in the short and medium term. 
"We will continue to launch new products from our AOVES (we have about 15 projects in the pipe-line) and to continue our commitment to innovation, research, sustainability and the environment, CSR and continue to increase our presence, especially, in international markets. "
http://forbes.es/sin-categoria/43948/como-lo-hice-castillo-de-canena/

Luis Vañó: "Money is the possibility or not of doing things, of building realities"

El Mundo 20.05.18 original, spanish, here!

A few months after the nineties, Luis Vañó (Baeza, 1929) was one of the main Spanish managers at a time when this country was in the works phase. He held the highest positions in credit entities and companies, from Banco Árabe Español to Pedro Domecq through Kio. But his passion remained intact in the small city that one day he left to go to Madrid. He, and now his sons Paco and Rosa María, created Castillo de Canena, the most prestigious brand of EVOO in the world.
-Only nine years. If you look back if you remember your childhood years, what do you see?
-My childhood in Baeza was very happy. It is true that my father died in the vortex of 36. But my mother taught us to forgive.
-And he forgave?
-Yes. I pardoned I remember my time of study at the University of Chicago, in the United States. There I met Professor Malafakis. By then he had published his book on the history of peasant revolutions in the first third of the twentieth century. He made me see the situation in which that mass of disinherited lived. Forced unemployment in Andalusia exceeds forty percent, the absence of public aid, families with five children on average, terrible inequality. That was a hotbed, a conflict about to explode. Anyone in that situation, aware of not being able to feed their children, would feel a deep resentment. Even more to see the wealth of a few. My grandfather was the owner of the farmhouse, he went with a driver, he had access to a wealth ... I can not justify the death of my father, but I do understand the situation of despair in which a very important part of the population of that time lived.
-I had never heard a story with a load of pity and understanding of that level. His vision of that event is of a moving understanding. They should have made you a speaker of the law of Historical Memory.
-They were also the hardest years I remember. I was born in June of 29. When the war broke out I was seven years old.
-Do you have a memory of the day when the militiamen went to your house looking for your father?
-Yes. Imborrable. We were eating and two militiamen arrived. They asked my father to accompany him to the town hall. My father said he wanted to go up and change. They refused and a servant took down a jacket and took him away. I remember them dressed in monkeys and the rest of the family scared and expectant. A short time later they shot him. It was a situation of collective madness. At that time we were left without farms and without houses. But the workers who worked with us helped us secretly.
-Did your own workers help you?
-Yes. That's how it went. My grandfather had instilled in us absolute respect for subordinates.
-If your workers helped you, it was because they saw in you an honesty that perhaps other wealthy families did not have.
-My father was from Lerroux, he was a tall, strong man and in a moment of discussion, he punched the Communist mayor of Baeza. These things happen. I guess that triggered the madness that came later.
-Abandon Baeza and move to live in Madrid.
-To begin the studies and so that the family did not separate. In Madrid, thanks to the money produced by the farms, we can finance our life there and the studies of the family.
-Did you then have a feeling of overcoming, a horizon, a goal?
-Of course. I was clear that I had to prepare myself, that I face the future. I was lucky that I was a good student. The road to improvement went through academic excellence. I studied economics, then right and later the doctorate courses. But I understood that I had to train outside of Spain.
-That's what it is to be a visionary. That in the midst of a dictatorship, a young man is clear that the future is in the languages was something completely improper at the time.

-Yes if possible. Now everyone leaves. But at that time I was the exception. There was a motto that I did not like at all and that said: It is easier for books to travel for people to travel. I always tried to break that maxim. I went to Paris to the courses of French civilization at the Sorbonne and then to the University of Reading. I had in mind that you had to study at a good foreign university. With languages it was possible. No languages, no. Later I go to the University of Chicago. I remember a few years ago a lunch with the president of the United States Bill Clinton. On that date, I confessed that I felt in debt because his country had given me the scholarship to study in Chicago.
-What is learned outside of Spain?
-Among other things I respect. I worked in a student residence at the University of Reading. He lived, was employed and had the right to attend classes. There was a large dining room with waiters and I worked in a section with a dishwasher where I was putting the utensils. I learned how important it was to have a kind phrase with a subordinate. Some of them treated me with great respect and others almost threw the dishes in my face. That helped me a lot. I realized that the smaller this bourgeoisie was, the more disrespectful.
-And that learning he applied throughout his life? Did you always treat your subordinates well?
-Always. It is more: My grandfather and my father considered the workers part of the family. Without them, we would not have been able to cultivate. That effective approach with the workers increased when I was a worker. In fact, my son Paco sent him to pick olives with the rest of the workers.
- There is an illustrated air in his life. He reminds me of Pablo de Olavide who spent many years of his life traveling and training, returned to Spain to undertake reforms and died in Baeza. Luckily there was no inquisition in his time to process it.

-Pablo de Olavide died in Baeza. His body was buried in the church of San Pablo. Unfortunately, during the outbreak of the civil war, the temple was used as a garage and the trucks buried the graves that were in it. Those bones, including those of Olavide, were removed and lost forever. Olavide was a powerful, admirable, extraordinary figure.
-When did you meet your wife?
-When I come back from the Sorbonne and Reading and start the doctorate courses. She also studied economics. Rosa Maria had obtained outstanding and I had reached the remarkable years before.
-She was smarter than you ...
-She was smarter than me. I recognize it.
-But, being smarter than you, never exercised ...
-When she had finished her studies she was offered a position in a hydroelectric plant. And I behaved in a retrograde way, sixty-odd years ago, I refused to work there. 'Well, surrounded by men, women are dynamite and men are faces. No. Not talking. You can not work, 'I said. And I refused.
-And now you regret what you did?
-What a good question! Look: I'm embarrassed, but I do not regret it (laughs). For my children that was a fundamental decision because she was a father and mother. He took care of everything while I continued studying, traveling and working without ceasing. She was responsible for the emotional and educational stability of our children. She built my family.
-What did you do for them?
-Inculcate them honesty, sacrifice, effort, respect, closeness, love for books, the arts, Jaén and the olive grove.
-He has held management positions in important companies, mostly linked to banking. But there is a moment in his life when he goes to Pedro Domecq's wineries. What did a business segment unknown to you offer?
-When I was working at the European Business Bank, they asked me for a feasibility report and medium-term strategy for that firm. I told them that they were concentrating only on two products: brandy, whose consumption went down and came from sherry, whose exports were flat. We had to diversify: I proposed to develop new products, including gins and table wines. After delivering the study, two weeks later, they call me to offer me the position of general director of the company. They made me an economic offer that I could not refuse. That caused an absolute change of life. We moved to Jerez de la Frontera, traveled a lot abroad and there with that family was five years. It was a time of my life very profitable in all aspects, of great happiness. I keep an extraordinary memory of the Domecq family. Only the family could be shareholders of the company, but with me, they made an exception.
And from there he returns to the bank.
-Indeed. When I finish at Domecq he offers me the general direction of the Banco Árabe Español, a golden opportunity because I was starting from scratch. The president was Abdulla Saudi, an extraordinary person. I was there for thirty-odd years.
-What is the money for?

-What more curious merchandise! When you have it you undervalue it and when you do not have it you overvalue it. Money, deep down, is the possibility or not of doing things, of building realities. If you do not have money your purposes will be just good wishes. I was educated from austerity. If I earned important money I was still austere and that gave me a chance to save. For forty or fifty years I saved and dedicated that money always to the same thing: to acquire land in Jaén. When you leave Jaén you lose detail, but you gain perspective. I saw large underutilized estates in the hands of assistants and heirs. My people informed me that they wanted to sell such a farm and I bought it. Then he improved it, parceled it and then sold it. It obtained important capital gains and those surpluses were invested in turn to buy new farms that conformed with time the two thousand family hectares that I always dreamed of having and that today make up the germ of Castillo de Canena.
-And in 1994 he bought the Renaissance castle of Canena. It must have been a great time for you. As the culmination of a dream.
-My grandfather always said that you had to have a house for the family big enough to gather everyone. The castle was then owned by an Englishman who wanted to make a hotel, but Bellas Artes opposed it. The structure of the castle was untouchable. The English lost interest and I bought it. I did not hesitate a second. I already knew the strength. When I was eighteen, when I was a student, we made an excursion to Canena to visit him. Who was going to tell me that in the end I would buy it and it would become the emblem of a brand? The tension of being president of a bank replaced it on weekends because of concerns that came to me from the castle and the countryside. And the best way to forget about a problem is to replace it with another one.
-Your professional career has been a success. What has been your failure then?
-I do not know (doubt for several seconds). I could not say it. From a professional point of view, life has treated me well. Even when that shipping company put at risk the return of a credit of four hundred million pesetas or tried to sell a dehesa of Jaén to someone who turned out to be insolvent. Even in those operations, perhaps the most complicated of my life, everything ended up going well. I have been someone lucky. Yes. I have been fortunate.
Is banking cruel?
-Cruel is not the adjective. I would say that it is strict because you administer resources that are not yours.
-He has recently overcome two cancers. Who should be entrusted to have a life like yours where everything goes well?

-It all started because of a pain in the legs. The first time a doctor looks at me, he tells me not to worry, that it's just a tendonitis. But I am still suffering from pain and after a second consultation, followed by numerous tests, they discover that I have lumbar cancer. Last March he made two years. The world fell over me! It was a fight that I ended up winning. But three months later, they discovered a lymphoma in my brain, in the worst place I could have. I needed chemotherapy. It was very hard, very hard. So now that it seems that the thing is underground I'll confess that I'm not optimistic. When they ask me I always answer: 'At the moment good'. Such a disease is like the hydra of the lake of Lerna that had seven heads. When they were cut, others came out. Cancer is a curse and metastasis a life sentence.

-Now what is close to ninety years? What do you want to be when you are young?

-Now German study (laughs). And I feel happy because we have reached the third generation in the company. My grandchildren begin to be in charge of business and that is a source of pride.

http://www.castillodecanena.com/en/

Castillo de Canena: First Day of Harvest 2017, Sara Baras

http://www.sarabaras.com/en/

Extra Virgin Olivenolje, First Day of Harvest 2017

Sara Baras, flamenco danser og koreograf, er årets designer for etiketten til flaskene.

Her er fjorårets design:

Oliven Arbequina med hvit etikett og Picual med sort

Castillo de Canena Drone video 02.01.2017

http://www.castillodecanena.com/en/

Rosa presenterer Castillo de Canena Ekstra Virgin Olivenoljer

First Day of Harvest 2016 er designet av filmregisøren:
Alex de la Iglesia

Castillo de Canena olivenolje: Hvem bruker det?

Ørjan Johannessen er den vi kjenner best i denne omtalen av kjente navn:
A great example of the quality of these oils are the many chefs who rely worldwide for their kitchens in nearly 50 countries. In Spain: Dani Garcia, Angel Leon, Pepe Solla, Quique Dacosta, Mugaritz, Akelarre, etc. And beyond our borders also have clear quality of this jienense liquid gold: Iberian (UK) Nacho Manzano, Hyatt Moscow (Russia), French triestrellado Astrance or Frenchman with two stars Le Passage 53, Muru (Finland) Chef Smak Orjan Johannessen (Norway) won the Bocuse d'Or 2015, etc.
Fra artikkel i "Mesa de 2"...les her!

Extra Virgin Olive Oil : Castillo de Canena

http://www.castillodecanena.com/en/

Alioli oppskrift: Ann Kristin, Sollerwangen pinsa 2016

#1BloggersCdC first gastronomic convention for bloggers

Castilla de Canena arrangerte en unik presentasjon i Madrid:
Convention for bloggers
Noe ingen andre produsenter har gjort tidligere.
Se mer informasjon på deres blogg:
Castillo de Canena blog!
Lazy blog som dere ser på flere av bildene har presentert på sin blogg retten: 
Bombaris med appelsin og safran

"This recipe makes me very happy, because it is both a great dessert as an interesting side dish, made from rice. Today, instead of the classic rice pudding, we will prepare an orange and saffron rice, which I am sure you will like it as much as me, you'll see."
Se oppskriften og flere bilder på Lazy Blog, her!
Den er på spansk, men du oversetter med google translate: https://translate.google.no

Castillo de Canena, First Day of Harvest 2015

2015 design er signert Raphael

Monokultur, Arbequina oliven

Distrikt: Jaèn Andalucia

Førstedags pressing

Begrenset antall

Dyp grønn farge

Balansert smak med karakteristisk "sting"

Lukter som nyslått gress, mandel, banan

Smak av: 

Grønn eple, banan skrelt, tomat og en anelse sitron

Syreinnhold: 0,14%

Oliventrærne, ca.280.000, vokser i et helt naturlig miljø. Hvert tre blir tilført 8 liter vann pr.døgn ved et intergrert/vannings/rørsystem. Vannet kommer fra elven Guadiana Menor. Vannet pumpes opp med et pumpesystem som blir drevet av energi fra et solcellepanel opp i et basseng.

Castillo de Canena's eiendom er i:

Sierra Magina Natural Park, Sierra Gazorla

Produksjonen er basert på gamle tradisjoner tilpasset moderne driftsmetoder. Oliven fraktes til pressing umiddelbart, derfor også et syreinnhold på bare 0,14%. Førstedags pressing gir også en kraftigere smaksopplevelse fordi alle ingredienser som fremhever de forskjellige smakene er i oliven.

Castillo de Canena, nettside:

http://www.castillodecanena.com/en/

Castillo de Canena på YouTube:

Castillo de Canena vinner igjen. Nå i Japan!

Castillo de Canena vinner flere priser i OliveJapan

Les om det på deres blogg, her!

Castillo de Canena olivenolje 2013 har ankommet Trondheim

First Day of Harvest har ankommet Trondheim.:
Fernando Alonso, verdensmester i Formel, har skapt designet på 2013 årgangen.
“The feeling I get from Primer Día de Cosecha is similar to what we feel when we win, crossing that finish line; when we see that after daily efforts, constant sacrifice, harmonious teamwork and perseverance, we can make it to the top”, Fernando Alonso explains, regarding his design.
Castillo de Canena har det siste året vunnet flere priser og etterspørselen etter årets First Day of Harvest er større enn noen gang. 
- Castillo de Canena First Day of Harvest, Arbequina, 0,5 ltr.
kr.298,-
- Castillo de Canena First Day of Harvest, Picual, 0,5 ltr.
kr.298,-
Kjøper du en av hver får du en gaveeske gratis.
kr.596,-

  
Canena Hjemmeside  
Video fra Canena
98 poeng Flos Olei 2014
Produktpresentasjon med pris







Bjørn Henry Møsth
telefon 92499442
bjornhenry@mosth.no
www.mosth.no

Castillo de Canena First Day of harvest 2013

First Day of Harvest er tappet på flaske og klar for transport til Norge. Beregnet levering primo desember. I år er det den spanske verdensmesteren, to ganger, Formel 1 kjøreren:
Fernando Alonso som har vært med å skape designet. Castillo de Canena har det siste året vunnet flere priser og etterspørselen etter årets First Day of Harvest er større enn noen gang. Derfor er det viktig å forhåndsbestille:


- Castillo de Canena First Day of Harvest, Arbequina, 0,5 ltr.
kr.298,-
- Castillo de Canena First Day of Harvest, Picual, 0,5 ltr.
kr.298,-
Kjøper du en av hver får du en gaveeske gratis.
kr.596,-

Julegavetips:
5-10   esker -10% kr.536,-
11-25 esker -20% kr.476,-
26 +  esker -25%  kr.447,-   
Canena Hjemmeside  
Video fra Canena
98 poeng Flos Olei 2014
Produktpresentasjon med pris



Bjørn Henry Møsth
telefon 92499442
bjornhenry@mosth.no
www.mosth.no